About the webbanalys.se website

This website is published by Fulton Yancy with focus on web | digital analytics but also anything associated to internet technology. As the domain implicates it is a Swedish website despite the mix of content in both Swedish and English. As a rule of thumb the content in Swedish covers topics of a more local interest or is simply just very old content. The English content is for a more global audience.


Having run a Wildcat BBS back in the 90's my first touch on analytics was when I built a log analyzer in Turbo Pascal, very likely the time when an spark of interest in traffic data analysis was ignited. Things did however really take off when I found a box of WebTrends software in a shelf at a company I was working for back in 1996, from there it's been pretty much web analytics and other analytical software I've worked with since.

Over the years since I've worked for a number of software vendors in the web analytics market of which given the rampant consolidation waves the past years means very few are still around and still processing massive amounts of digital data:

WebTrends | WebSideStory | Visual Sciences | Omniture | Nedstat | comScore

As of August 2017 my new work home is Avaus Marketing Innovations AB where I will work with all things analytics.

Contact details

Visit my profile page on LinkedInSend an email to fultony (at) hotmail.com in case you need to contact me, however due to sporadic use better yet let us connect on LinkedIn. Note that just sending the default canned message will have required us to have actually met IRL for me to connect, so make sure add some of your own eloquent words why you'd like to connect.

Advertising opportunities

In order to maintain a rather brisk and rapid speed of the content on this site there are currently, as is obvious, no ads. Proposals including free access to any web analytical or digital analytics tool worth the effort of implementing are a key factor to change the current standing. There is no upper limit to the number of tools that can be accepted, and literally any data crunching tool is applicable for consideration.

Domain sale

Just to clarify, as it has been asked before, this domain is not for sale currently. However all appropriate massive offers will be considered.


All opinions are mine except where stated otherwise, and should not in any implied or misunderstood way reflect that of any employer present/past.